organisations this is a particularly effective communication
organisation behind the information campaign - and the campaign
and segment must be approved as eligible by the DR OBS programme
unit. In practice this implies that the organisation must be a
public agency or authority, or a non-profit organisation. The
message of the campaign must be aimed at, and be relevant for the
general population. The content and production of the information
spot must comply with DR-TV's general editorial guidelines and
technical standards. The approval procedure is uncomplicated, and
the DR TV OBS programme unit staff are helpful in their advice and
guidance for both the organisation and the production company
funds the production of the information spot and usually engages
the services of an independent production company to develop,
produce and deliver the finished spot. Since 1987 our company has
produced many public information spots for many public agencies
and private organisations.
The actual airtime
is free-of-charge. An OBS spot may be aired many times over a
longer period. Some OBS spots may be used for many years, though -
just like advertising campaigns - a public information spot should
be renewed after a while, so that the organisation can continue to
attract the viewer's attention.
campaign can be built up around an OBS spot - generally using the
organization's web address and telephone number, where the viewers
can get access to further information - which often includes a
longer information or educational film in which it is possible to
cover greater detail than is possible in a short tv-spot. With
web-based video hosting, distribution is free of cost, and the
film material may be promoted via press releases or other media.
The production of public information
spots is a particularly rewarding activity, because one is always
bringing insight and help to those who can use it.
Contact us for a dialogue about your
next public information campaign.